Registrar una marca es uno de los pasos más importantes para proteger los activos intangibles de cualquier empresa. El nombre, logotipo o signo distintivo con el que un producto o servicio se presenta ante el público, además de constituir su identidad comercial, puede convertirse en un valioso elemento estratégico. Sin embargo, el sistema de protección … Read more
Innovation is one of the main ways to stand out in an increasingly competitive market. But beyond creation, a key question arises: how to protect that innovation? At this point, we encounter a common dilemma among companies, entrepreneurs, and technology developers: trade secrets vs patents. These are two legal mechanisms that respond to different needs, … Read more
Brand identity is one of the most valuable assets of any company, because it is an element capable of making a difference in today’s competitive business environment. However, it is not uncommon to encounter situations in which a company discovers that another company is using a name, logo or distinctive element that is virtually identical … Read more
When it comes to entrepreneurship, one of the concerns that arises from the outset is how to protect an idea from investors or competitions. The fear that a third party will appropriate an innovative concept without having made the effort to develop it is as common as it is legitimate. Therefore, if you are about … Read more
A proper representation of an invention is key to its protection. That is why the new regulation allowing the use of colour drawings for European patents represents a fundamental change for inventors and companies. Starting from the upcoming October 1, 2025, the European Patent Office (EPO) will officially accept colour and greyscale drawings in electronically … Read more
Our lawyer, Paula Muñoz, has been re-elected as a member of the IP Emerging Issues Team at MARQUES, the European Association of Trade Mark Owners. This particular team plays a crucial role, as it is dedicated to analyzing and proposing solutions for the most current challenges in our sector, from the impact of new technologies … Read more
If you have created a computer programme — or software, as we all call it — protecting it legally is not an option, it is a necessity. Whether you design apps, video games or a complex business platform, knowing your rights will help you avoid plagiarism, disputes and legal headaches. In this quick guide, we … Read more
Isern Patentes y Marcas attends as every year the MARQUES annual conference, which will bring together the main firms of intellectual property. The 39th edition of MARQUES will be held at the World Forum The Hague from 16 to 19 September. The transformation of brands in a global context will be the central theme of … Read more
ISERN Patentes y Marcas will attend the AIPPI World Congress 2025, organized by the International Association for the Protection of Intellectual Property (AIPPI). This new edition will be held in Yokohama, Japan, from September 13 – 16. Our team for AIPPI 2025 will consist of our Managing Partner, Jorge Isern, and our Japan Desk Manager, … Read more
In the world of intellectual property and technological innovation, patent pools have become a key tool for facilitating access to essential technologies and reducing legal conflicts between companies. This collaborative model allows multiple patent holders to pool their rights into a single licensing agreement, which can then be offered to third parties under common terms. … Read more