A strong brand is not built solely on a good logo or a catchy slogan; it requires a coherent visual identity that reinforces its message and connects with its audience consistently. In this sense, the corporate identity manual becomes a key tool to ensure that every visual and verbal element of the brand is aligned … Read more
Have you worked on an invention that you believe is original and want to patent it? Then what we will explain in this post will be of great interest to you. In the field of innovation and research, the information contained in patents is essential for the development of new technologies and products. Before delving … Read more
Technological platforms have transformed our lives by facilitating access to information, goods, and services in ways previously unimaginable. However, this exponential growth has also given rise to significant challenges, such as the concentration of power in a small number of giant tech companies. These large platforms, known as “gatekeepers”, have unprecedented influence in digital markets, … Read more
From 5G connectivity to Internet of Things (IoT) devices, standards ensure that advanced technologies can integrate and communicate efficiently. However, behind every standard lies a complex network of inventions and intellectual property rights that make it possible, and this is where Standard-Essential Patents (SEPs) come into play. SEPs are the backbone of technical standards, protecting … Read more
In a world driven by technological innovation, patents play a crucial role in protecting advancements and ensuring that inventors can benefit from their creations. However, when a patent covers a technology that is essential for an industry standard, such as 4G, 5G, or Wi-Fi, unique challenges arise. These standardized technologies are fundamental to ensure interoperability … Read more
When we talk about protecting innovations, we often think of patents, but there is another legal figure just as useful for certain inventions: utility models. This resource is ideal for safeguarding practical and functional improvements in objects, especially when they do not meet the high requirements of a patent. In this post, we will explain … Read more
We often recognize and choose a product by its brand logo, packaging, container, casing, the way functional and dVery often, we recognise and choose a product because of its trademark logo, its wrapping, its packaging, its casing, the way in which utilitarian and decorative elements are arranged or other external details. All of these are … Read more
The MWC takes place in Barcelona. This congress is considered the most important in the mobile communications and telephony sector worldwide, which makes the protection of Intellectual Property especially relevant
In the competitive world of business, registered trademarks represent one of the most valuable assets for any company. These trademarks not only differentiate products and services in the market, but also consolidate reputation. They also foster customer loyalty and facilitate immediate identification of the company. However, despite their importance, trademarks are not immune to cancellation. … Read more
Certification marks play a crucial role in the protection of consumers and in the differentiation of products and services in the market. Unlike trademarks, which identify the business origin of a product or service, European Union (EU) certification marks guarantee that a good or service meets certain objective requirements in terms of quality, composition, method … Read more