At the end of 2024, the European Union Intellectual Property Office (EUIPO) presented its ambitious Strategic Plan SP2030. This constitutes a roadmap that will set the institution’s course for the next 5 years. This plan, which came into force on January 1, 2025, aims to transform how the EUIPO relates to intellectual property (IP) at … Read more
Sustainability and innovation are fundamental elements for the transformation of businesses in today’s world. Faced with challenges like climate change, resource depletion, and the demands of a constantly evolving market, organizations have the opportunity to lead positive change through sustainable innovation. But what exactly does this concept entail, and how can sustainable innovations be effectively … Read more
The patent or utility model registration process involves a series of formal and technical requirements that must be rigorously met. However, it is not unusual for applicants to face a patent suspension, a temporary interruption in processing due to errors or deficiencies in the submitted documentation. This obstacle can be resolved if one acts quickly … Read more
The community trade mark in the EU is a key tool for businesses operating in the European market. Since 2016, this term has been replaced by the denomination “European Union trade mark” (EUTM), but its essence remains the same: a unique system that allows a trade mark to be registered with validity in the 27 … Read more
Today, more than ever, the unstoppable advance of innovation in biotechnology demands ensuring the protection of inventions developed in this field. Patents in the biotechnology sector play a fundamental role by granting inventors exclusive rights over their creations. This condition facilitates the defense of their advancements and the continuity of an environment that promotes investment, … Read more
Currently, the term “Greenwashing” has gained significant relevance due to consumers’ growing interest in sustainable and environmentally friendly products. People are increasingly aware of the impacts their purchasing decisions have on the planet, which has generated a demand for ecological and responsible products. However, some brands have begun to abuse this interest, employing deceptive tactics … Read more
Today, protecting creativity and innovation is crucial to maintaining a competitive edge in the marketplace. Industrial designs, which encompass the aesthetic appearance of a product, play an essential role in consumer perception and commercial success. These designs not only represent a product’s visual identity, but can also be a decisive factor in a customer’s choice … Read more
Is your brand transparent? It is a fact that information flows quickly these days and consumers are increasingly demanding. As a result, brand transparency has become a fundamental pillar for building strong customer relationships. More than just a simple attribute, transparency is the key to standing out in a competitive market and building lasting trust. … Read more
EU industrial design is undergoing a far-reaching legislative reform process to modernize this protection system. The new regulatory framework consists of Regulation (EU) 2024/2822 and Directive (EU) 2024/2823, both published in the Official Journal of the European Union on November 18, 2024. The application of the initial provisions of the Regulation (Phase 1) began on … Read more
April 26 marks World Intellectual Property Day, a date that highlights the role IP plays in driving creativity, innovation, and human progress. It is an opportunity to reflect on how IP encourages the global arts landscape and fosters the technological innovation that shapes our future. IP encompasses a variety of rights, from patents and trademarks … Read more